Meet Josie – Your AI Assistant for Green and Legally Compliant Fashion Communication

13 May 2025

Josie is here — not just another chatbot, but a powerful AI tool built to help fashion brands communicate their sustainability claims with clarity, credibility, and legal backing.

Developed by MASJIEN (an agency focused on fashion, sustainability, and technology) in partnership with Brussels-based law firm Pivot Law, Josie is designed to stop greenwashing before it starts. She offers expert guidance to ensure your messaging aligns with current EU regulations — all while speaking fluent fashion and compliance in every European language.

Josie officially launched on Fashion Revolution Day, April 24, during an interactive event featuring a live demo and Q&A.

She’s now live and ready to assist at askjosie.ai.