Roundup of Digital and AI Fashion Industry News

25 March 2025

Roundup of Digital and AI Fashion Industry News

Google’s new AI try-on feature for Google Shopping is a game-changer for how consumers shop for clothes online

Google’s new AI try-on feature for Google Shopping is a game-changer for how consumers shop for clothes online. This innovative tool uses computer vision and machine learning to simulate how garments will look on different body types. It’s like having a virtual fitting room that educates you about how different styles and sizes might suit you best.

This feature helps users make more informed decisions by showing a realistic preview of how items fit, which can lead to fewer returns and a better online shopping experience overall. It’s a smart step forward for both customer satisfaction and sustainability, as reducing returns means less waste and reduced carbon emissions.

Have you tried any virtual try-on tools yet? At Green DigiFashTech Manager, we’re all about fashion innovation that reduces waste. AI-powered try-ons mean fewer returns, cutting down on excess shipping, packaging, and carbon emissions. It’s a win-win for both consumers and the planet!

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AI Meets Sustainable Fashion: Smarter Second-Hand Shopping!

Ever wondered how AI can transform your second-hand shopping experience? It’s development over the years has shown it is more than just a tool—it’s your personal fashion assistant.

By processing vast datasets, including product images, design trends, and customer reviews—AI systems can generate personalized recommendations that align with your unique personal style. These systems use sophisticated image recognition and natural language processing to assess clothing quality and authenticity. This means you can shop confidently and sustainably, knowing every piece has been carefully assessed before it reaches you.

At Green GigiFashTech Manager, we embrace tech that makes fashion more sustainable. Smarter shopping means fewer fashion mistakes, less waste, and a greener planet!

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How is AI transforming product design?

AI-powered tools are reshaping fashion product design, allowing brands to generate patterns instantly, speed up prototyping, and minimize material waste.

Luxury brands and fast fashion retailers alike are adopting these technologies to streamline their processes while reducing their environmental footprint. Instead of physical samples, companies like Tommy Hilfiger use AI-powered 3D design software to test patterns and fit before production, reducing fabric waste and speeding up time-to-market. Another example is AI-powered platforms like Unspun which uses body-scanning technology to create custom-fit jeans, reducing unsold stock and unnecessary returns.

At Green DigiFashTech, we’re exploring how AI can drive sustainable innovation in fashion and product development.

Would you wear an outfit designed entirely by AI?

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AI & Fashion: Designing with Data?!

What if Artificial Intelligence could predict the next fashion trend before it even happens? Fashion design has always been about creativity, but now it’s also about making smarter choices. With AI analyzing trends and consumer preferences, designers can create pieces that are not only stylish but also more sustainable and in sync with what people actually want to wear.

AI tools analyze millions of runway images, social media posts, and sales data to identify upcoming trends with accuracy. This could mean less waste, fewer unsold products, and a more sustainable industry.

The Green DigiFashTech project is preparing professionals to merge AI with fashion and sustainability—because the future of design is smart, green, and digital.

How do you see AI shaping the future of fashion?

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