WP2 · Report
Research Report: Mapping Tool & Diagnostic Analysis
Comprehensive research report that identifies innovative AI and digital tools for the fashion industry and evaluates digital readiness across European enterprises. The research comprises the analysis of over twenty digital technologies, case studies from Greece, the Netherlands, and North Macedonia, and an extensive academic review.
Key findings
Digitalisation is no longer optional
It is now a decisive driver of environmental impact reduction across fashion and textiles
SMEs face the greatest barriers
High software costs, hardware investment, and a shortage of digital skills risk leaving smaller businesses behind
A new professional profile is needed
The Green Digital Fashion Manager bridges creativity, technology, sustainability metrics, and regulatory literacy
